📚 Methodology & Evidence Base
How we calculate: The Opportunity Score combines operational pain intensity (45%), economic scale (25%), and execution readiness (30%).
Annual upside ranges are derived from peer-reviewed studies and large-scale enterprise surveys (Brynjolfsson/NBER, Harvard/BCG, McKinsey, Redwood Automation Index, HubSpot),
then calibrated to your specific profile. Cost savings benchmarks draw from documented 3–14% operating cost reduction ranges;
revenue uplift from 1–9% ranges observed in sales/marketing AI deployments.
An AI headroom factor adjusts estimates downward for businesses with existing AI maturity, reflecting diminishing marginal returns.
Why our ranges are conservative: Individual function studies show 14–37% impact (e.g., 14% in customer support per Brynjolfsson, 37% marketing cost reduction per survey data,
25%+ automation savings per Redwood). However, these apply to specific functions, not entire businesses.
Our tool applies 1–14% cost and 0.3–9% revenue ranges across total operating cost and revenue respectively,
reflecting realistic whole-business dilution after accounting for implementation friction, partial adoption, and cross-function averaging.
An AI headroom factor further reduces estimates for businesses with existing AI maturity.
Important: 70–85% of AI projects fail to deliver expected ROI without proper implementation.
All figures represent potential under competent execution, not guaranteed outcomes.
